Wow what a weekend, I had a blast, hope yours was great too!
I just got back home from speaking to a huge crowd at the annual “National Achiever Congress” event in KL, Malaysia and it was a wonderful experience meeting everyone.
The wonderful thing about this event was to be able to meet and work with people like Robert Kiyosaki of “Rich Dad, Poor Dad” fame. These are people I respect and it’s a great privilege to be part of the group.
Here are a few photos of the event for your viewing pleasure:
I love the business of information marketing and it’s wonderful to help people and make an income at the same time.
If you’re considering doing seminars, I want to share with you some tips I personally use to skyrocket sales when it comes to selling information offline.
These tips are also applicable to selling information products online and in marketing YOURSELF to your audience, no matter who they are.
Fact is, we’re always marketing to people (what I termed “Human Marketing) everyday and once we understand what makes people tick, our lives will be much easier. Think about that when you read the article below…
“7 Insider Tips For Selling Information Products Like Crazy!”
Here are 7 simple tips you can use to make your information products sell like crazy. These tips are especially relevant if you’re in the seminar business. However they can also be useful for selling more of ANY product and even in everyday people-to-people marketing.
Tip #1: Always Know Your Audience
This is similar to doing market research online. When you’re marketing offline, the same rule applies, it helps to understand the demographics and objectives of your audience – only then can you give them what they want.
This applies not only to seminar marketing but to almost every aspects of your life – we’re always out there “selling” ourselves to other people! Be it with your spouse, family, bosses, colleagues, clients etc. It’s always good to learn the hot buttons that push people.
Tip #2: Be Passionate, Excited And Spontaneous!
The #1 rule is to love what you’re doing, only then can you do it best. Your personal excitement and passion in your presentation will rub off on your audience. I’ve seen many speakers who are too “dry” and boring, and to be honest, your audience aren’t enjoying themselves if that’s the case.
Besides being a learning experience, your audience are also there to “escape” the daily grind and they do desire to be entertained – so keep them entertained and on their toes as best as you can.
Tip #3: Give More Than You Take
I strongly believe in giving real actionable content in all my seminars and workshops. Do NOT just think about making sales, that’s the wrong attitude to have.
Give upfront first, provide value. In most seminars, speakers are simply focused on hard selling – imagine how the audience will feel! They are there to learn.
Obviously I’m making a strong “sweeping statement” as this may not always be the case. I’m just saying it’s important you put yourself in your audience’s shoes.
Be unique and giving in your approach, and most of all – be GENUINE and sincere. That’s the way I do it. People can tell.
Tip #4: Show Proof, Proof, Proof
No matter what you’re selling, providing proof will make you more money. This is because people need to believe in order to be convinced. Re-read that statement again and think about it.
In my seminars, I often show proof of results, income and students’ successes. It can make the difference between having a table rush and bad sales.
Tip #5: Consistency
Throughout the entire marketing funnel and sales presentation, the principle of consistency is amazingly powerful. This starts from the very beginning till end of the marketing message.
For example, you could use the same example throughout or create a story around your topic. In my own presentations, I often use golf as a constant example to illustrate my points.
In this way, your audience will experience a constant connection with you and be fixated on your presentation.
Tip #6: Giving Them The Complete Package
If you’re selling your products, present it in a “complete packaged solution” format. Your offer should solve every aspect of your audience’s problem. Make them go “wow” when they see your offer. Make it scarce so they rush for it.
Tip #7: It’s In Your Title
Just like the headline of a sales page or the title of a best-selling book, the title of your offer is a crucial element in the sales process. Make your title descriptive, catchy and power-packed. It will make a difference.
For example, don’t call it “How To Train Your Dog” when you can call it the “Ultimate Dog Training Program”. Which one sounds better and convey a more powerful imagery?
The title of a product can make or break it. Remember that.
OK that’s it for now, gotta go. I’ll share more with you next time!
Ewen
