7 Insider Tips For Selling Information Products Like Crazy!
Wow what a weekend, I had a blast, hope yours was great too!
I just got back home from speaking to a huge crowd at the annual “National Achiever Congress” event in KL, Malaysia and it was a wonderful experience meeting everyone.
The wonderful thing about this event was to be able to meet and work with people like Robert Kiyosaki of “Rich Dad, Poor Dad” fame. These are people I respect and it’s a great privilege to be part of the group.
Here are a few photos of the event for your viewing pleasure:
I love the business of information marketing and it’s wonderful to help people and make an income at the same time.
If you’re considering doing seminars, I want to share with you some tips I personally use to skyrocket sales when it comes to selling information offline.
These tips are also applicable to selling information products online and in marketing YOURSELF to your audience, no matter who they are.
Fact is, we’re always marketing to people (what I termed “Human Marketing) everyday and once we understand what makes people tick, our lives will be much easier. Think about that when you read the article below…
“7 Insider Tips For Selling Information Products Like Crazy!”
Here are 7 simple tips you can use to make your information products sell like crazy. These tips are especially relevant if you’re in the seminar business. However they can also be useful for selling more of ANY product and even in everyday people-to-people marketing.
Tip #1: Always Know Your Audience
This is similar to doing market research online. When you’re marketing offline, the same rule applies, it helps to understand the demographics and objectives of your audience – only then can you give them what they want.
This applies not only to seminar marketing but to almost every aspects of your life – we’re always out there “selling” ourselves to other people! Be it with your spouse, family, bosses, colleagues, clients etc. It’s always good to learn the hot buttons that push people.
Tip #2: Be Passionate, Excited And Spontaneous!
The #1 rule is to love what you’re doing, only then can you do it best. Your personal excitement and passion in your presentation will rub off on your audience. I’ve seen many speakers who are too “dry” and boring, and to be honest, your audience aren’t enjoying themselves if that’s the case.
Besides being a learning experience, your audience are also there to “escape” the daily grind and they do desire to be entertained – so keep them entertained and on their toes as best as you can.
Tip #3: Give More Than You Take
I strongly believe in giving real actionable content in all my seminars and workshops. Do NOT just think about making sales, that’s the wrong attitude to have.
Give upfront first, provide value. In most seminars, speakers are simply focused on hard selling – imagine how the audience will feel! They are there to learn.
Obviously I’m making a strong “sweeping statement” as this may not always be the case. I’m just saying it’s important you put yourself in your audience’s shoes.
Be unique and giving in your approach, and most of all – be GENUINE and sincere. That’s the way I do it. People can tell.
Tip #4: Show Proof, Proof, Proof
No matter what you’re selling, providing proof will make you more money. This is because people need to believe in order to be convinced. Re-read that statement again and think about it.
In my seminars, I often show proof of results, income and students’ successes. It can make the difference between having a table rush and bad sales.
Tip #5: Consistency
Throughout the entire marketing funnel and sales presentation, the principle of consistency is amazingly powerful. This starts from the very beginning till end of the marketing message.
For example, you could use the same example throughout or create a story around your topic. In my own presentations, I often use golf as a constant example to illustrate my points.
In this way, your audience will experience a constant connection with you and be fixated on your presentation.
Tip #6: Giving Them The Complete Package
If you’re selling your products, present it in a “complete packaged solution” format. Your offer should solve every aspect of your audience’s problem. Make them go “wow” when they see your offer. Make it scarce so they rush for it.
Tip #7: It’s In Your Title
Just like the headline of a sales page or the title of a best-selling book, the title of your offer is a crucial element in the sales process. Make your title descriptive, catchy and power-packed. It will make a difference.
For example, don’t call it “How To Train Your Dog” when you can call it the “Ultimate Dog Training Program”. Which one sounds better and convey a more powerful imagery?
The title of a product can make or break it. Remember that.
OK that’s it for now, gotta go. I’ll share more with you next time!
Ewen
Bryan
May 27, 2009 | 3:32 PMGreat tips Ewen! I completely agree with give more than you take. You have to peak their interest somehow.
Thanks,
Bryan
Make $150/day online – Free report
Franck Silvestre
May 27, 2009 | 4:03 PMYes, I agree that getting your customers to say “wow” then they receive your products WILL help a lot to increase your future sales with your customers.
I would one another point: The real money is in the backend.
This was a real breaktthrough for my business.
By the way, Ewen, you helped me a lot when I got started back in the days, thank you.
Franck Silvestre
The Body Guard Marketer
Nizam Shapie
May 27, 2009 | 4:48 PMHi Ewen, I would like to thank you for your great contents. Really learn so many tips and advices from somebody experiences like you. Many thanks. Nizam
Ellen Britt, PA, Ed.D.
May 27, 2009 | 5:28 PMHi Ewen,
Yes, I really love your point about packaging your product as a complete solution to your prospect’s problems. It’s always amazing to me what a simple title change can do to skyrocket sales!
Best,
Ellen
Ellen Britt, PA, Ed.D.
Marketing Qi
jimmy fox
May 27, 2009 | 5:53 PMThank you Ewen! Once again you have given freely to help us all profit more. May you continue to be blessed. I have been helping people build websites for over 15 years and am amazed how much I learn from you. I refer all my clients and readers to you to learn even more. I’m really surprised you haven’t got a splash page going for “So easy a 6 yr. old can do it!”. That is the best proof “It’s Just2EZ Making Money On-Line” (my blog title). My kids and grandkids photo websites have had similar results, accidental success, as have my own sites when I post photos of the Red Rocks of Sedona where I live. Google images brings more hits than my keywords because the titles are the keywords for the pictures. I continue to be amazed how much I learn from you. “Earning comes with LEarning”
Thank you!
jimmy fox
Just2EZ
Alejandro Margounato
May 28, 2009 | 2:08 AMHi Ewen.
I was able to read Kiyosaki´s books in a book shop that enabled me to come seat and read. (Remember that I´m surely the poorest of your suscribers, that´s the reason why I suscribed to Secret Affiliate Weapon and was unable to take any of your offers).
I hope that this strategies could be adapted to Third World people as me that only have one or two hours a day, an access to the web from a public computer and nothing more. That´s why I have what I call a “micro-blog” instead of a “micro-site”.
The good news: after 3 months, yesterday I was able to do my first sell! Hoorah! BTW, I´m also on Twitter and following you (you have 4 accounts?).
Kind Regards.
ALEJANDRO MARGOUNATO
Montevideo, URUGUAY
Twitter: @learningmlm
Alejandro Margounato
May 28, 2009 | 2:12 AMPsst! Could you please tell some of us how to put correctly our website (not embedded under the date and time) and if necessary our photo.
Just my 2 additional cents.
http://freedownloadviralbook.blogspot.com/
Adam Radin
May 28, 2009 | 3:22 AMHello master Ewen,
Thanks for the tips!
I was in KL last weekend, but I unable to go for the seminar because of some challenges I got. Sorry Ewen… However, some of my friends were there.
They told me that Robert Kiyosaki speech was boring. They just keep going out, shopping at the nearby mall each time Robert giving his talk. It is because he doesn’t understand the demographics and objectives of his audience, just like you shared on the first tips.
I love when you share your experience, because it’s proven. Thanks Ewen!
Ewen Chia
May 28, 2009 | 5:03 AMHey guys and gal, thanks for the comments
Wow Franck, good to hear from you, congratulations on your success!
Alejandro, I don’t think this blog is for technical support. Congrats on your first sale, it must be a wonderful feeling! I’ve only got ONE twitter account http://twitter.com/ewenc
the rest are faked by others.
Adam, don’t let Robert see this LOL.
Ewen
Zoran
May 28, 2009 | 6:25 AMHello Ewen,
Like the previous post (How to make money online – Niche marketing), this one is also a great help. I am new in internet marketing, trying to make my way, trying to learn as much as I can from You and other marketing experts.
Really good tips. I think the bottom line is to be persistent and passionate about what you are doing, and you have to do your best. Results will eventually come.
Take care,
Zoran
David Koh
May 28, 2009 | 9:11 AMHi Ewen,
Well done.These 7 insider tips are crucial and practical in marketing information products and many other ways as well.Especially point number 7.Well,i will like to take this opportunity to express my appreciation for sending me all the relevant money making tips.I had learned a lot from it.Thanks for going straight to the point and making it so easy to understand.
Keep up the good work.
Have a good day.:)
David Koh
jetkev
May 28, 2009 | 12:00 PMWow, nice post. Thanks for sharing your secret!
Hans Kristian Anderson
May 28, 2009 | 1:22 PMGreat information Ewen, the 7 insider tips really put things into perspective thanks.
Eruwan Gerry
May 28, 2009 | 2:07 PMHi Ewen,
Thanks for your great tips! I’ll definitely be applying your tips when I do my own seminars.
Keep up with all the great tips!
Best regards.
Eruwan Gerry
Martin Bigler
May 29, 2009 | 8:09 AMThanks Ewen
Great tips and very helpful. To keep me going, I collect your and other tips and have made a checklist with just the headlines/topics. It’s on my whiteboard and reminds me of the important things daily. Your information is real assistance to me. Please keep posting.
Martin Bigler
Franca
May 29, 2009 | 12:05 PMHello Ewen,
These tips are great. Thanks. I would need them for my seminars. You are one of my mentors. Welldone.
Warmest regards,
Franca Ibuzo
Anne
June 2, 2009 | 9:16 PMHi Ewen,
Great tips, I agree with having to know your audience, you wouldn’t speak to a group of people about dog training, for example, if they are wanting to know how to maintain their garden.
Knowing what your audience wants will take you a long way no matter what your doing
Thanks for sharing.
Anne Hales
Ewealths
June 7, 2009 | 2:49 AMIn my part of the world attending seminar is termed time wasting but I don’t think with following your tips, and truely following them passionately will definitely make seminar attendance great and worth it. Thanks for the tips and the pictures they make the conference come alive to me.
Derrick
June 10, 2009 | 2:19 PMHey Ewen
Thanks for all the internet marketing strategy. You tips and informations is always relevant and up-to-date.
Many thanks.
Paul
June 15, 2009 | 12:24 PMHello Ewan,
Many thanks for the great tips you give away.
I would also like to thank your for your real book “How I Made My First Million on the Internet and how you can too!” A great internet marketing resource with plenty of reference material.
Tom Harvey
June 17, 2009 | 9:44 PMGreat tips as always Ewan. Just working through your book now too!
Alina
June 17, 2009 | 10:06 PMHi Ewen!!!!
Thenk you very much for great tips and new direction.
Bryan Hee
June 18, 2009 | 12:04 AMSolve your customer problem then the money will come!
To your success,
Bryan Hee
Follow me on Twitter
http://www.twitteringfortraffic.com/bryanhee
Adwido
June 20, 2009 | 9:27 AMWow, you got to meet and speak on a panel with Robert Kiyosaki? I love him. After reading his first book, “Rich Dad, Poor Dad”, I was hooked. I’ve since purchased several of his books including Rich Dad’s Prophecy, which I think everybody should read as we move closer and closer to the effective time Rich Dad predicted the biggest depression in history.
David Hugh
June 26, 2009 | 5:47 AMI have been to the abovementioned seminar too & i must say, it sure opens up yr eyes to the different ways of looking at things… well it opened up my eyes, years ago…& now, I must say I am so successful in Internet Marketing…Thanks guys.
David Hugh
http://www.workfromhomebizs.com
Narek Gabrielyan
July 14, 2009 | 11:23 PMThanks for the tips Ewen,
It is people like you that I listen
to when it comes to selling, because
you already have a very impressive
track record.
Thanks again,
Narek Gabrielyan
David
July 23, 2009 | 1:59 AMEwan,
As always your tips are most helpful and absolutely appreciated.
Helping others and giving useful content is key!
David Schmidt
http://www.ezinternetmarketingstrategies.com
Hosting
August 27, 2009 | 12:59 PMWow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?